Privacy policy
Privacy Policy
Last updated: November 10, 2025
Ruuu! (“we,” “us”) operates this website and store (the “Services”). We use Shopify to power our store. This Policy explains how we collect, use, share, and protect your personal information. By using the Services, you agree to these practices.
Information We Collect
Identifiers & contact: name, email, phone, billing/shipping address.
Order & payment: items purchased, returns, transaction details. Payments are processed by our providers (e.g., Shopify Payments); we do not store full card numbers.
Account & preferences: login, settings, wishlists.
Device & usage: IP address, browser/device data, cookies, pages viewed, actions on the site.
Communications: messages to customer support or via forms.
How We Use It
To provide the Services: process orders, payments, shipping, returns, account management, customer support.
To improve & personalize: remember preferences, recommend products, analyze site performance.
Marketing & ads: send emails/SMS (with consent where required) and show ads, including interest-based ads.
Security & compliance: prevent fraud, enforce terms, and meet legal obligations.
Sharing Your Information
We share personal information with:
Shopify and service providers (e.g., payment processing, hosting, analytics, fulfillment, email/SMS).
Advertising & analytics partners for interest-based advertising.
Business transfers (e.g., merger or acquisition).
Legal and safety requirements.
Partners use your information per their own privacy notices.
Cookies, Ads, and Choices
We use cookies and similar tech for site functionality, analytics, and ads. You can control cookies in your browser and via on-site preferences where offered.
Depending on your location, you may opt out of “sale”/“sharing” for targeted advertising by using our “Do Not Sell or Share My Personal Information” link in the site footer or privacy settings. If your browser sends a Global Privacy Control (GPC) signal, we honor it for that browser/device and, where possible, your account.
We do not respond to other “Do Not Track” signals.
Your Rights
Based on where you live, you may have the right to access, delete, correct, port, or opt out of certain processing. You can exercise these rights via the site links in our footer or by contacting us at ruuu.4yc@gmail.com
. We may verify your request and, where allowed, respond within the required time. You may use an authorized agent where permitted.
Children
Our Services are not for children under the age of majority. We do not knowingly “sell” or “share” personal information of users under 16.
Security & Retention
No system is 100% secure, but we use reasonable safeguards. We keep information as long as needed to provide the Services and meet legal requirements.
International Transfers
Your information may be processed outside your country. For EEA/UK users, transfers may rely on Standard Contractual Clauses or similar safeguards.
Shopify
Because our store is hosted on Shopify, Shopify collects and processes personal information to help run the Services. For details about Shopify’s practices and your rights, see the Shopify Consumer Privacy Policy and privacy portal linked in our site footer.
Changes
We may update this Policy. We’ll post the new version with the “Last updated” date above.
Contact
Questions or requests: ruuu.4yc@gmail.com